Orders
Track order value, channel, SKU, quantity, payment type, status and pincode.
Online Seller Profit Tracker
Sales Look Good.
But How Much Did You Actually Keep?
Track your orders, product costs, shipping, RTO, COD fees, ad spend and expenses in one simple Excel workbook that also works in Google Sheets.
- Excel + Google Sheets
- One-time purchase
- ₹299
Get the Profit Tracker — ₹299
See what’s inside ↓
One file. Your numbers. No subscription.
Includes a short video walkthrough and email support.
Dashboard
Pick a month, or read every month tracked so far
Sales
₹70,809
84 delivered orders
Profit before ads
₹34,388
48.6% of sales
Ad spend
₹15,850
Daily spend by platform
Net profit
₹12,638
17.8% of sales
RTO watch
- RTO rate17.6%
- RTO orders18 of 102 shipped
- Orders from high-RTO pincodes6
Ads vs break-even
Profit after ads
- Profit after ads₹18,538
- − Overheads₹5,900
- Net profit₹12,638
Sales Are Easy to See.
Profit Is Harder.
Your sales report tells you what you sold. But your actual profit depends on what happened after the sale.
- Product cost
- Shipping
- COD / payment fees
- RTO
- Ad spend
- Business expenses
₹3 lakh in sales doesn’t automatically mean ₹3 lakh of profit.
Know Where Your Money Is Going.
Bring the numbers that affect your profitability into one practical tracker.
SalesWhat you sold
Product costCost per unit
Shipping + feesCOD, gateway, commission
RTOReturned orders
Ad spendMeta, Google, influencer
ExpensesOverheads + your pay
Real profitWhat you keep
One clear view
See Your Business Numbers in One Dashboard
Instead of checking multiple reports, bring your key numbers together in one place — month by month or all months together.
RTO rate
17.6%
18 of 102 shipped
Delivered ROAS
4.47x
₹70,809 ÷ ₹15,850
Break-even ROAS
2.06x
Below this, ads lose money
ROAS to cover overheads
2.49x
Ads + rent, salaries, tools
Profit, level by level
- Profit before ads₹34,388
- − Ad spend₹15,850
- + Other income₹0
- − Overheads₹5,900
- Net profit₹12,638
- − Your own payadd yours
COD vs prepaid
- COD · shipped / RTO62 / 25.8%
- Prepaid · shipped / RTO40 / 5.0%
Sales by channel
Top products by profit Products tab
- Printed saree₹14,973
- Vitamin C serum₹7,884
- LED desk lamp₹7,375
- Oxidised earrings₹2,000
Per delivered order
- Ad cost₹189
- Net profit₹150
- Net margin17.8%
RTO & fees
- RTO loss (return + damage)₹1,348
- COD & gateway fees₹2,249
- Platform commission₹1,139
- RTO loss + fees5.1% of sales
- Sales
- Profit before ads
- Ad spend
- Net profit
- Profit after your own pay
- RTO rate
- Delivered ROAS
- Break-even ROAS
- ROAS to cover overheads
- High-RTO pincode flag
- COD vs prepaid
- Sales by channel
Sample data included in the workbook · your numbers will differ
Walkthrough
See the Tracker in Action
A short walkthrough: paste an order report, check it, and read the Dashboard.
Track what affects profit
Everything That Can Change Your Bottom Line
Product profitability
See sales, RTO %, profit before ads, profit per delivered order, break-even ROAS and the most you can spend on ads, for each product.
RTO
Track RTO orders, RTO rate by payment type, channel and product, RTO losses, and flag high-RTO pincodes.
Ad spend
Add daily Meta, Google and influencer spend so advertising is included in your profit picture.
Expenses & your pay
Track rent, salaries, software and other overheads — plus your own pay, so you see whether the business can really pay you.
Break-even
Test your product economics before spending more on ads.
Before you spend more on ads
Know the Numbers Behind Your Product
Enter your selling price and costs. The Break-even Calculator shows break-even ROAS, maximum ad cost per delivered order, net profit per delivered order, net margin after ads and a suggested selling price.
Inputs Illustrative example
- Selling price₹999
- Product cost₹380
- Forward shipping₹90
- Packaging₹20
- COD share of orders60%
- RTO % of shipped20%
- COD fee – fixed₹30
- COD fee – %2%
- Gateway fee (prepaid)2%
- Platform commission0%
- Return shipping, % of forward100%
- Extra loss per RTO₹30
- Target net margin20%
- Expected ad cost / delivered order₹250
Results
Break-even ROAS
2.35x
Your ads need at least this ROAS to cover costs.
Max ad cost
₹426
Per delivered order, at break-even
Net profit
₹176
Per delivered order, after ₹250 ad cost
Net margin
17.6%
Below your 20% target
Suggested price
₹1,040
To reach your 20% target margin
- Delivery rate80%
- Fees / delivered order₹26
- Earning / delivered order (before shipping)₹593
- Shipping + packaging / shipped order₹110
- Loss per RTO₹120
- Profit / shipped order (before ads)₹340
See whether the numbers work before putting more money into advertising.
Illustrative example. Enter your own numbers in the workbook.
RTO matters
A Returned Order Isn’t a Zero-Cost Order.
When an order comes back, you’ve already paid forward shipping and packaging — then return shipping on top, and sometimes damage. The tracker counts all of it against your profit.
17.6%
RTO rate
Share of shipped orders coming back
26% / 5%
COD vs prepaid RTO
RTO rate split by payment type
₹1,348
RTO loss
Return shipping + damage (forward shipping and packaging are counted too)
6
High-RTO pincode orders
Flagged in Orders once a pincode crosses the RTO % you set
Per SKU
Product-level RTO
RTO % for each product and each channel
See where RTO is affecting your margins.
Sample data included in the workbook
From Your Order Report to Your Profit Dashboard
-
01
Set up
Enter your COD fee, gateway fee, packaging, RTO costs and channel commissions once.
-
02
Add products
Enter each product’s SKU, cost, selling price and average shipping.
-
03
Add orders
Paste your order report into the Import tab, or enter orders by hand.
-
04
Read your numbers
Use the Dashboard, Products, Monthly P&L and Break-even Calculator.
The Start Here tab walks you through setup. Prefer watching? The video walkthrough shows the same steps.
You’re not on your own
Set Up at Your Own Pace.
Help Is One Email Away.
Most sellers get going with the Start Here tab alone. If you’d rather watch, or you get stuck, there’s more.
Start Here tab
Step-by-step setup inside the workbook. Yellow cells show exactly what to fill in.
Video walkthrough Included
A short video comes with your download. Watch it once, or pause and follow along with your own file.
Email support Included
Stuck on a report, a setting or a number that looks wrong? Email support@academox.com. We reply within 1 working day.
It’s a digital download, so a change of mind isn’t refundable — which is why we’d rather help you fix whatever isn’t working.
Less manual work
Paste Your Order Report.
Check It. Copy It In.
Use the Import tab to bring order-report data into the tracker. Column order doesn’t matter, and extra columns are ignored.
- 1Choose platform / channelTell the sheet where the report came from.
- 2Paste reportPaste the rows, header included, as values only.
- 3Read the check barMissing columns, date problems, duplicates, unknown statuses and SKUs get flagged.
- 4Copy into OrdersCopy the prepared block into the Orders sheet.
- ✓Dashboard recalculatesProfit, RTO and ROAS numbers update.
Import tab
Platform Shiprocket
Channel Instagram / WhatsApp
Illustrative
- All required columns found
- 120 rows pasted
- Duplicate order IDs: none
- SKUs missing from Products: 0
- Copy BK14:BT133 → Orders
- Shopify
- Shiprocket
- Meesho
- Other reports — add column names once
The Import tab recognises common Shopify, Shiprocket and Meesho column names. For Amazon, Flipkart or any other report, add its column names once in the Import Mapping tab, or enter orders directly in the Orders tab. The tracker does not connect to any platform automatically, and it isn’t affiliated with or endorsed by them.
Everything You Need to Start Tracking Profit
One Excel workbook with 11 tabs. Open it in Excel, or upload it to Google Drive and save it as a Google Sheet.
- Excel workbook (.xlsx)
- Works in Google Sheets
- Dashboard
- Monthly P&L
- Product profitability
- Order tracker
- RTO & pincode flags
- Ad Spend tracker
- Income & Expenses
- Break-even Calculator
- Import tab
- Import Mapping
- Sample data
- Start Here guide
- Video walkthrough
- Email support
A practical spreadsheet workflow — without another monthly subscription.
If You Sell Online,
This Is Built for You.
- Meesho
- Amazon
- Flipkart
- Shopify
- Own website
- Other online channels
Built for sellers who ship COD, deal with RTO and run ads — not generic bookkeeping. You don’t need a large team or expensive analytics software to start understanding your numbers.
A Practical Profit Tracker —
Not Accounting Software
What it is
- Spreadsheet-based profit tracking
- One Excel file that also works in Google Sheets
- Order-level profitability
- Product- and channel-level profitability
- RTO analysis
- Advertising analysis
- Break-even planning
- Manual / import-based order workflow
- Up to 1,500 orders in one file
What it is not
- Accounting software
- Tax filing or GST software
- ERP or inventory software
- Automatic Shopify / marketplace integration
- Automatic courier integration
- Automatic ad-platform integration
It’s deliberately simple: a practical spreadsheet for understanding online-selling profitability.
Get started
Start Tracking Your Real Profit for ₹299
₹299
One-time purchase
- Excel file · works in Google Sheets
- Dashboard
- Monthly P&L
- Orders + Import tab
- Product profitability
- RTO & pincode flags
- Ad Spend
- Income & Expenses
- Break-even Calculator
- Sample data
- Start Here guide
- Video walkthrough
- Email support
Secure checkout via Razorpay
- 1Pay securely
- 2Get the tracker + video link by email
- 3Open Start Here and set up
It’s an instant digital download, so purchases are final once it’s delivered — we don’t refund a change of mind. We do refund duplicate charges and any order we can’t deliver: see the Cancellation & Refund Policy. For any question or request, email support@academox.com. We reply within 1 working day.
Questions, Answered
What exactly do I get?
One Excel workbook with 11 tabs: Start Here, Dashboard, Monthly P&L, Settings, Products, Import, Orders, Ad Spend, Income & Expenses, Break-even Calculator and Import Mapping. It comes with sample data so you can see how it works before adding your own.
How do I receive it?
After payment, the download link and the video walkthrough link are sent to the email address you enter at checkout. Check your spam folder if it hasn’t arrived within a few minutes, or email support@academox.com.
Is there a video tutorial?
Yes. A short video walkthrough comes with your download and shows how to set up the tracker and use it. It’s there when you want it — the Start Here tab covers the same steps if you’d rather read.
Is this Excel or Google Sheets?
It’s an Excel (.xlsx) file. To use it in Google Sheets, upload it to Google Drive, open it and choose File → Save as Google Sheets. It uses standard formulas only — no macros or add-ons.
Can I use it for Meesho, Amazon, Flipkart or Shopify?
Yes, all of them as sales channels. The Import tab recognises common Shopify, Shiprocket and Meesho report columns. For Amazon, Flipkart or other reports, add their column names once in the Import Mapping tab, or enter orders in the Orders tab.
Does it automatically import orders?
No. You paste your report into the Import tab (or enter orders by hand). There is no API-based automatic sync.
How many orders can it hold?
Up to 1,500 orders in one file. If you ship more than that, start a fresh copy for the next period.
Does it track RTO?
Yes. It tracks RTO orders, RTO rate (by payment type, channel and product), RTO losses, and flags high-RTO pincodes.
What about customer returns?
Customer returns are counted together with RTO: you lose shipping both ways and the item comes back to stock.
Does it calculate ROAS?
Yes. It shows Delivered ROAS, Break-even ROAS and the ROAS you need to cover your overheads too.
Does it handle GST?
It doesn’t calculate or file GST. If you’re GST-registered, enter prices and costs without GST so your profit isn’t overstated. Check the right treatment with your CA.
Can I track business expenses?
Yes. The Income & Expenses tab tracks overheads, other income and your own pay.
Do I need accounting knowledge?
No specialist accounting knowledge is required. The Start Here tab walks you through setup, and yellow cells show exactly what to fill in.
Is there a monthly subscription?
No. It is a one-time purchase.
Do you offer refunds?
Not for a change of mind — it’s an instant download, so purchases are final once delivered. Duplicate charges and orders we can’t deliver are refunded in full within 5–7 working days; the Cancellation & Refund Policy sets out every case. If something isn’t working or you’re stuck, email support@academox.com and we’ll help you get set up.
How do I get help?
Email support@academox.com with any question or request — setup, a report that won’t import, a number that looks wrong.
Support hours: Mon–Fri, 10 am – 6 pm IST. We reply within 1 working day.
Ready to see your numbers clearly?
Stop Looking Only at Sales.
Start Understanding Profit.
Track your orders, costs, RTO, ad spend and expenses in one practical tracker.
₹299 One-time purchase
Excel + Google Sheets · Video walkthrough · Email support · Secure checkout via Razorpay